// THE BRIEF //
GOALS
Create an emotionally resonant and stylistically cohesive album jacket that visually represents the artist’s acoustic and bohemian sound.
AUDIENCE
Listeners of folk and indie-acoustic music who appreciate earthy aesthetics, poetic lyrics, and tangible, tactile album design.
DELIVERABLES
• Full exterior and interior jacket design
• Custom typography for artist name
• Landing page & merchandise design
• Custom typography for artist name
• Landing page & merchandise design
// THE PROCESS //
CHALLENGES TO SOLVE
Ensuring the design flowed seamlessly from front to back while allowing for both visual continuity and functional text placement was a key challenge. Balancing imagery, typography, and negative space without overpowering the delicate folk aesthetic required careful attention to composition.
RESEARCH & DISCOVERY
Inspiration was drawn from vintage vinyl covers, bohemian textile patterns, and the lyrical themes common in folk music. The design process involved studying how earthy color palettes and natural textures influence emotional resonance.
// THE SOLUTION //
DESIGN DECISIONS
• Custom type pairing, contrasting structure with softness
• Floral masks and layered texture for a tactile effect
• Seamless wraparound design for front/back and interior panels
• Lyric integration that maintains flow and readability
• Earth-toned palette rooted in folk and bohemian aesthetics
• Floral masks and layered texture for a tactile effect
• Seamless wraparound design for front/back and interior panels
• Lyric integration that maintains flow and readability
• Earth-toned palette rooted in folk and bohemian aesthetics
The final album jacket embodies the artist’s folk roots and poetic spirit through carefully layered textures and a soft, earthy palette. The custom typographic treatment of the artist’s name intertwines in a way that feels hand-crafted and organic, echoing the rhythms and themes of the music. Interior and exterior spreads maintain visual unity while giving space to the lyrics and creating a tactile, immersive experience for the listener.
