BRAND IDENTITY DESIGN

My journey with brand identity design began in 2014 when I launched my own yoga and wellness business, creating a cohesive brand from the ground up. Since then, I’ve expanded into wellness product concepts and other passion projects that demanded thoughtful branding across both digital and physical platforms (including packaging, and large format printed assets). I’m a research-driven designer who thrives on digging into current trends and then crafting visual identities that rise above the noise. Confident and efficient in Adobe Creative Suite, especially InDesign, Illustrator, and Photoshop, I bring strategy, creativity, and intention to every brand I help shape.